About - KinWise

Where Research Meets Family Life

Science-backed guidance, created by parents for parents.

At KinWise, we believe prevention is better than cure. Our mission is to help parents nurture their children's emotional intelligence so they are ready to build healthy, fulfilling connections with others and are better equipped to understand and protect themselves.

We know you're busy. You're juggling work, family, and countless daily decisions. But you're also deeply committed to raising emotionally intelligent, socially confident children. We're here to give you practical, bite-sized tools you can trust, no jargon, no guilt, just clear, science-backed guidance.

Built on Expertise, Shaped by Practical Hands-on Parenting

Professional Foundation

For over 12 years, Dee Kelly led a multidisciplinary team of psychologists, therapists, social workers, and educators. Working to help school staff understand, and more effectively respond to, the emotional needs driving children's sometimes confusing or challenging behaviour.

The school based emotional development programs were transformative for staff and children - positively impacting approximately 750,000 children every year. Teachers felt empowered, classrooms became calmer, and children felt understood, safe, and ready to learn.

The Personal Insight

Dee is a parent too. Raising four children whilst managing a demanding career wasn't always easy - especially as they moved into adolescence and their teenage years.

"I wish I'd known more about emotional development when my children were small - and later during adolescence" Dee reflects. "The insights I gained whilst working with psychologists and child development specialists would have been invaluable. So many simple things that would have made a difference. Especially whilst juggling work and home life and feeling pulled in every direction."

That's why Dee created KinWise, to give parents access to the same practical, science-backed insights she wishes she'd had sooner.

Making Emotional Intelligence Accessible to Every Family

Our Commitment is to help busy parents nurture children’s emotional intelligence so they become self-aware and discerning of others. Skills they need to build safe, fulfilling connections in today’s rapidly changing world. Since prevention is better than cure, we offer bit-size tools with insights and practical tips to meet immediate needs and develop emotional learning. Supported by scientific research and further reading for those who want to find out more.

Our resources are:

Trustworthy: Grounded in established research and real-world application
Respectful: Acknowledging you know your child best

Practical: Designed for busy family life, not perfect conditions
Hopeful: Focused on prevention and your child's potential to grow and thrive

What Makes KinWise Different?

Many parenting resources tell you what to do. We give you the why behind children's emotions, so you can trust your instincts and respond with confidence.

We're not here to teach you how to parent. You know your child better than anyone. Instead, we provide you with knowledge and tools that help you trust your instincts and respond with confidence.

Parent-friendly

Clear, simple explanations, no overwhelming jargon

Prevention-focused

Small conversations today build healthy relationships tomorrow

Science-backed

Every guide is based on established psychological research and neuroscience

Time-conscious

Bite-sized resources that fit into busy family life

Meet Dee Kelly

Professional Background:

Master's Degree in Information Science
Many years experience collating and assimilating academic and business research for client's every day use
12+ years as Managing Director, expanding child development support programs in schools to positively impact in the region of 750,000 children annually

Personal Experience:

Mother of four independent adult children (two boys, two girls)
Balancing parenting and leadership roles while raising her family
Passionate about helping parents feel confident in guiding their children's healthy emotional growth

When not developing KinWise resources, Dee enjoys walking and cycling in the UK and France. She also likes to pursue her creative interests in drawing, painting, and interior design.